ITSMF
Case Study


Another retained client of over ten years. We work in conjunction with the country’s leading association for IT Service Management professionals on all of their marketing and comms requirements across all channels.

We were heavily involved with their re-brand and our work includes advertising, direct mail, brochures, websites and email marketing and even a regular magazine publication.

The ITSMF brand also has many sub-brands, such as ITSMF Connect (recruitment), The Professional Service Management Awards, PSMF (Professional Service Management Framework) and their yearly IT Service Management Conference and Exhibition (ITSM17).We help in the development of these sub-brands relating to ancillary products and the services they offer.

"At ITSMF UK we value Preview’s creative judgement and professionalism very highly in helping us to develop and refresh our brand."

MARK LILLYCROP - ITSMF UK

ITSMF are avid users of our “Premail” email marketing platform, in which we have created templates for all their email marketing requirements, ready for them to populate with content as and when campaigns are needed.

Our latest project for ITSMF has been delivery of a fully bespoke continual professional development framework system under their PSMF brand where members can digitally log in and track their progress through the framework. This involved a complex database build to accommodate the information that is involved in each record.

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Service Talk magazine - designed, produced and delivered quarterly

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ITSM conference branding through the years

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Personalised birthday email and email marketing campaign

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PSMF Informative tri-fold brochure

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PSMF Brochure inner

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PSMF Digital scorecard